Remember the times when phones couldn’t take photos and when “selfies” weren’t a thing? Of course, things have changed, and we are now far away from that stage.
The advent of social media and the subsequent addition of cameras to phones made it possible for platforms such as Instagram to spring up. The platform has grown big because man is a visual creature, and this is why visual content has a great engagement rate.
Through visuals, you can connect to people through visual elements and sustain their attention. Many marketers have realized the potential of this brand and are working hard to find out how to sell on Instagram. As a marketer, you can get more from this platform if you take an Instagram marketing course. Fred Harrington compares different Instagram marketing courses to help you choose the best.
Now that you have the course under your belt, we need to understand why you should even be on Instagram in the first place.
Smart Phones are taking over the Business Hemisphere
Most of your customers as well as competitors are using smartphones to look for information and sell respectively. Since Twitter is an app, it is crucial that everyone has a smartphone to access the app. The good news is that smartphones are becoming more common each day. Instagram works by using the mobile app, and since more and more people are using smartphones, the capability of Instagram continues to grow.
Customers Will See Your Posts
The main thing about joining such a social network platform is so that your customers can be able to see your posts and react to them in real-time. Instagram allows you to post content that will be seen by your audience. None of your followers can block content from appearing on the newsfeed without unfollowing your account completely. This means that your followers get to view the photos and content, which makes your products and services more visible.
Enjoy More Engagement on the Platform
Studies show that Instagram gets far more engagement compared to Facebook and Twitter. This means that the small number of followers you have on Instagram is far more likely to talk about your content and even share it as compared to the large percentage of people that you have on other platforms.
Enjoy the Benefits of Targeted Marketing
A targeted audience is one that has all the features you look for in an audience, including the location, the age, and gender characteristics. A targeted audience is also interested in what you offer and will interact well with your content.
The use of hashtags on Instagram makes it easy to create a targeted following. You can easily target your marketing to individuals that are interested in your products and services, and that you know might buy from you. People who are looking for what you offer can use the hashtags to search for and find products that you offer.
With targeted marketing, you eliminate the wasted efforts that come with selling to a random group of people. Targeted marketing is one of the units that are taught in the course.
Grow Your Brand
Creating content to boost your brand image can be a hassle, but it is worth every effort. The images can help you showcase what you deal with, and the captions can help brand your business.
You need to find a way to learn all about Instagram marketing so that you can leverage the platform the best way. Take time to understand what the best Instagram courses are and choose one that will help you grow your brand on the platform.