Twitter and other social media platforms have revolutionized the way we do business. It has made it possible to transcend borders without paying for a plane ticket. It has made it possible for you to sell products to people in all corners of the world without even seeing their face. In short, social media is one of the best ways to do business, get new clients and close deals.
One of the best ways to enjoy your twitter marketing campaign is to use automation. This is all about taking the manual tasks that you do on daily basis and automating them. During automation, you come up with settings that you are fit for your account. These settings should match with your goals.
But many accounts get banned when they start using automation, for a number of reasons. Today we look at the various reasons that make automation fail, and what you need to do to us automation the right way.
Don’t Get Excited
The prospect of getting thousands of likes on your tweets in just a short while is very tempting, but it comes with a price – your account might be banned because of suspicious activities. What you need to do in this case is to make sure the activity on your account matches with the number of followers you have. For instance, if you have 1000 followers and your tweet gets 500,000 likes, then there is a problem.
Moving too Fast
What you need to do is to grow gradually. For instance if you choose to buy followers, look at what you already have and then grow slowly n it. This means that you start slow and add the likes gradually. For instance, if you have 200 followers, don’t dump a further 3000 in just 5 hours – you won’t have any justification for that.
What you need to do in such a situation is to add the followers gradually, say 50 in a day as you grow steadily. As you add the followers, make sure the activities on the platform match this. Your tweets and retweets need to match the increase in followers.
The good thing is that the automation tools make it possible to regulate the delivery of the service you have offered. The tool won’t just dump the followers or likes in one go – they release them slowly over a given time. This gives the whole process a natural feel to it, making it acceptable by the Twitter algorithm.
Using Just any Tool Out There
There are thousands of automation tools on the market; you choose what you need depending on the requirements of your marketing campaign. What you need in this case is to find out the areas you want to automate, because you shouldn’t automate every task.
Some tasks, such as leaving comments and retweeting need you to do them manually because they need a human touch. The tasks that need to be automated include scheduling, timing, posting and other ones that don’t require a lot of personal attention.
Choose the right bot to give you these services. Check out a review of different automation tools for Twitter by Fred Harrington to get an idea of what is available and what each tool does. These tools come in different packages to suit your budget, so don’t be scared of the cost of the tools – there is always one that suits you.
Twitter automation can work magic for your account, but you need to know how and when to use the tools. There are times when you have to turn off the tool completely, and times when you have to let it run for longer periods than usual.